EL-MARQ
Trade marks
A visible or sound sign that distinguishes goods or services.
A trade mark is a visible or sound sign used to distinguish goods or services. It may be words, numerals, logos or a combination. Beyond distinctiveness, it reserves the sign for exclusive use in given classes and guarantees origin — sometimes quality.
Who it is for
Any business that sells under a name, logo or slogan. Foreign counsel instructing an OAPI filing. Groups considering a collective mark before a geographical indication.
Typical path
- Qualify the subject-matter: what can be protected, and in what form.
- Search prior rights (identical, then similar).
- Prepare and file the application, pay the fees, follow examination.
- Maintain the title, watch the Gazette, enforce if it is attacked.